Case Study:

11 January 2014

Reading time ~4 min | Categories: case-study  websites 

I built version 1.0 of this website (you are looking at v2.0) trying to follow the tidal wave of new best practices I had read about over the last couple of years. Once finished, I hated it!

When building v2.0, I tried to rectify many of the mistakes I think I made and I'm actually very happy with the result. I hope you are too!

Screenshot of the website.
Screenshot of the version 1.0.

In v1.0 I focused too much on trying to get everything to fit in a mobile view without the need to scroll. This was a fundamental flaw. I also loved the idea of using animated SVG (I still do, it just makes sense) but I had to spend a lot of time trying to get it to work cross-browser.

Finally on v1.0, my approach wasn't structured enough. I was trying to take an overview and implement features to fit into that view. Instead, I should have taken a more task driven approach and focused on each feature at a time.

For v2.0 I took it all back to basics and built it up with very simple aims. The current approach is to add small features to enhance the site as I get time.

I will write some follow-up posts to this one going into more technical detail of how I achieved some aspects of the design.

Needs Analysis

My main aim for the site is to help me get work. If a visitor asks, "What can this person do for me?", I want them to find the answer quickly.

For design and build, I had the following goals:

  • I wanted a clean and clear design and layout.
  • The site should be responsive
  • I focused on performance. The site should load very quickly.
  • It should be quick to build and easy to maintain.


I started by redesigning my logo. I wanted something to reflect my design approach; clean, balanced colour and a good use of white space. I used the colours in the logo to reflect each section of the site.

I reused the raindrop, which sounds better than drip ;-), motif throughout the rest of the design.

It is a 'Flat' design. This appeals to me as it increases the importance of white space and helps cut out design aspects that may impact browser performance (such as large drop shadows).

I tried to keep the text content as minimal as possible. This really focused my mind on what I wanted to say.


The site was scaffolded and tested using, an excellent set of workflow tools.

The pages are created with the static site generator.

I used the generator-jekyllrb Yeoman generator to get started.

Styles were preprocessed using SASS. Icons and the logo are SVG with a PNG fallback for IE8.